2011-11-27

New strategy for developers in China

问底楼市
郁亮总结了四条过冬策略:一是现金为王,现金流比利润率更重要;二是积极销售,不囤地、不捂盘;三是谨慎买地,不当地王;四是开源节流,管控运营成本。
Vanke Chairman Yu Liang discussed the strategy with Vanke employees: focus on health and surviving the winter. He summarizes it as: first, cash is king, cash flow is more important than profit; the second, is active selling, do not hoard land; the third is prudent land purchase, do not be the land king; the fourth is find new revenue streams while cutting costs, control operating costs.
Below is a chart of Vanke. Notice the falling volume along with the falling price.

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