Owned by Hong Kong's venerable Golden Harvest Company, Orange Cinemas is more club than cinema. Covering more than 1,300 square meters, there are three screening halls (and each one as big as the screening hall of your average cinema), but with only 83 seats. Though to be exact, they aren't seats so much as large, comfy sofas placed four in a row, spaced more than a meter wide. All halls are equipped with SONY's latest 4K digital cinema system, giving this VIP viewers the perfect movie-watching experience. Not only that, but the theater also houses a “relaxation area” composed of a music bar, a cigar bar, a drink bar and, of course, VIP rooms.
The cinema was designed by Robert Majkut, a winner of the British Council's “Rising Star” award in 2002. His design features smart usage of rectangular and round shapes, with some natural elements thrown in. As a whole, the cinema is characterized by irregular round shapes, and Majkut uses blacks, pinks and oranges as the major color scheme, creating a private, cozy, yet low-profile flavor.
For now, Orange Cinemas has a regular screening schedule just like any other movie theater, and is open to commoners willing to pay RMB680 for one ticket. Membership fees start from RMB30,000 a year. Members can order any latest blockbuster or classic film (art house films supposedly coming soon), and watch it at anytime. Orange Cinemas also provides a variety of “client-tailored” services, such as private parties, special menus and business events. Also, live sports games and concerts are said to be available for order sometime soon.
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