2012-05-20

New developer marketing strategy: live free for three years!

A Chinese developer in Shenzhen is offering buyers the 3-year right to sell the property back at full value and other developers are quickly copying this policy. The value of this policy depends on the firms financial position. They can survive a small decrease because the cost of moving will exceed the losses, but if prices fall 20% or more? Will the firm remain solvent?

房产也玩“保值回购” “免费”住3年“只赚不赔”

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