Social mood affecting summer movies?

A small one is impossible to extrapolate from, but if the general mood of moviegoers is any indication, a pullback in stocks may be coming.

#1 ‘The Conjuring’ Scares Up $38+M Weekend & Rare ‘A-’ CinemaScore; Other New Films Soft Or Sinking: ‘Red 2′, ‘Turbo’, ‘R.I.P.D.’
Friday had bad news for every new film except great news for Warner Bros/New Line’s The Conjuring (playing in 2,903 theaters) which not only opened #1 with a $40M weekend on tap but made $3.3M from Thursday late shows and Friday midnights. Horror flick also received a coveted ‘A-’ CinemaScore which should help word of mouth - an unusually good grade for the genre where ‘D’ and ‘F’ have become commonplace.
Not surprising that horror is less popular during a bull market in stocks, but now we see a horror movie topping the mid-summer box office and many blockbusters failing to attract an audience. A change in mood brewing or just a quirky summer?

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