Guangzhou Existing Home Sales Down At Least One Third This Year; Mortgage Companies Exit the Business

Homes sales are down and this has led to a commensurate collapse in the mortgage business. Seven companies contacted in the article below said mortgage business was down 30% to 50%. Some firms have switched to making small and medium business loans in order to survive. With commissions a large part of compensation, many employees are leaving before they have the chance to be laid off.

广州二手房成交至少降1/3 按揭公司现离职潮

Property under cold, exhausting it is not only the developer or agency. Basically rely on secondary market transactions for a living mortgage companies who, in this game, or property that is most sad.

Guangzhou used Transaction in the first half compared to last year greatly reduced by half, a direct mortgage companies tumbled. Seven mortgage companies accepting Southern Reporter interview admitted that his company's business in the first half decreased by 30% to 50 range, due to company personnel or salary drop left, reach staff performance appraisal is natural selection in the first half of last year a common phenomenon; Some companies even layoffs, reduced stores, or collapse phenomenon. Of course, none of the mortgage companies are willing to sit still. In recent months, since most companies have started to develop new business, such as engaging in Loaning services do credit or loans for SMEs, in order to get through this wave of property "winter."

Used net signed in the first half-year or halved

Sunshine house edge network show, in May this year, the city of Guangzhou net signed 5680 second-hand residential units, if removed from Conghua, Zengcheng, the original 4722 transaction sets of ten districts. In May last year, the Guangzhou Area 10 sets of second-hand residential net signed 7453, in May this year, minus 36.64 percent year on year turnover. From January to May of view, the former city of Guangzhou in May this year, net signed 26,804 sets, 1383 sets except Conghua, Zengcheng 3024 sets, signed original ten area network only 22,397 sets; compared to last year's 44,851 units greatly reduced 50.06%.

"June's data, while not yet published, but is only to be expected worse." Zhou Feng, senior manager full house research department, said the first half of Guangzhou second-hand housing transaction would certainly less than half of last year, while the second half of last year, the chain will There are two to three percent reduction.

Founded in Guangzhou, a small mortgage company about three years (including the general manager only ten people), since July last year, the monthly mortgage business remained at about 25-42 cases per month in March and April this year, there are 31 businesses (including the loan portfolio , net lending and net fund commercial loans), but in June of this year, averaging only 21 / month, a reduction of 32% of business turnover.

In contrast, this is at the rise of the small company is not the most miserable. Mortgage companies in Guangzhou, ranking in the major mortgage companies, such as mortgage Yu Jing, the first half of the business year five percent less; sound strategy mortgages, about 40% of the mortgage Han Hui also less; many other mortgage companies are small and medium-year low at least three percent or more.

"The coldest one market regulation."

In fact, the basic every mortgage company is struggling this year.

"We started the company from May, are strengthening internal management, a clear cut staff." Real Estate Mortgage Agency Ltd., general manager of Guangzhou Jing Yu Yan Hongsheng believe that this is the coldest since he experienced practitioners round of market regulation. In November last year, the Guangzhou "upgrade" the purchase , purchase requirements for foreigners in the city need to "pay more than three consecutive years of personal income tax or social insurance", will also be second-hand housing down payment to improve to 70%. The move caused many original or qualified buyers who postponed the market, the market turnover decreased, until this year, more into watching.

"In 2008, the property market is about the wait period lasted only six months; 2011, lasted only about three months;, but this time from last November continued to wait so far, has maintained a more than eight months," said Yan Hongsheng, Since late last year, their secondary market transactions have been cold, but the bank also "worse" to the size of credit tightening, interest rates go up too badly, the company had to strengthen internal management to weather the storm.

"Compared to competing buildings greater good way those companies, run by three intermediary firms such as mortgage companies may have been hit." Mo Jing Hui Han mortgage senior managers believe that the agency running the mortgage company basically rely on the company's second-hand housing business to survive, "Now the secondary market company to do a cold hand linkage, and used the relative share of turnover accounted for less." She believes that the three intermediary firms are likely on the second-hand housing business only 30%, which means "there may be 70% of the business is competing Yu, a good way to run a class of non-agency mortgage company split."

Guangzhou Real Estate Agent Mortgage Association branch president, general manager He Haowen mortgage unit --- good way to think that this year the mortgage industry, only twelve stores closed mortgage company even considered normal, "because the industry itself, the threshold is low, it Nothing will be off the market expectation, that expectation would have opened. " According to reports, the industry also has some mortgage companies appear to reduce the phenomenon of stores, there are some companies do complete restructuring of financial products.

Mortgage officers have changed careers

Last year, the mortgage industry in general is nothing more than the movement of persons jump from the company that company; But this year, some mortgage officers are completely out of line.

In May this year, at a mortgage company for two years, Mr. Leung resigned to Zhongshan to help his brother to take care of plants. Previously, he was responsible for doing mortgage business in Guangzhou, "Hou much as a month last March may have dozens of single business, but this year have not tried a single business." No business that no commission, salary 2200 yuan 1500 yuan Apart rent plus transportation costs several hundred dollars, "the money is simply gone even to eat." And his peers, and some leave from the open stalls, and some to sell clothes, turn to other industries. In addition to business people, some administrative back office staff have to leave the phenomenon.

"Staff across the company's revenues have declined." A medium-sized mortgage companies responsible person admits that although logistical, administrative personnel not directly contribute to the business, but by the effectiveness of the company affect its performance appraisal in a corresponding reduction in spending, so the salary of such personnel has been reduced. The basic salary from the business staff basic salary plus commission, whose business less, naturally, greatly reduced commission, "In the past the average wage of business people may have five or six thousand dollars a month, and now the business down three or four percent, the monthly income of only about the three or four thousand. "

It is understood that the mortgage industry business people minimum basic salary of 1,500 yuan / month, the industry in general to the base salary in 1800-2200 yuan / month, the rest is commission business, hard work, generally 10% commission fee to the mortgage 25%. But this year the secondary market continued cold, many mortgage officers in the past two months has begun to bite his savings, "subject to transact business lags, the lagged effect of the extraction commission, February and March this year, as well as commission of most sales, but the two Many months can only get the basic salary of the clerk. "

Southern reporter found that respondents in seven mortgage companies in addition to a small agency staff that the phenomenon occurs No, the other six medium-sized mortgage companies this year have been a lot of staff turnover, and some leave the initiative to reduce their revenue too, also either because of non-compliance and the results of passive resignation, currently accounting for the majority of people leaving the company in a top to bottom.

Mortgage companies each seeking a way out

Secondary mortgage business now basically every mortgage companies accounted for more than eighty percent of the volume of business. Yu Jing like mortgages, the company's business in the previous constitution as mortgage accounted for 80% of personal consumption loans accounted for about 20%; good way mortgages, mortgages accounted for 90% of a class of unsecured loans accounted for about 10%; Han and Hui Mortgage is a kind of agency mortgage company founder, is basically 100% of the mortgage business. The past two years, the promotion of self-management fund loan fund center, mortgage company's business is slightly impacted accordingly.

If you ask what the mortgage companies have done in the first half of this year, they generally answer is internal restructuring, looking for new business opportunities. Basically none of the mortgage company placed. Like those who went to the agency to strengthen the reputation of the store to send a card, the bank's new policy or the policy of the Housing Authority to preach the collected basic mortgage business to broaden the already normal; while more mortgage companies is to enhance the visit old customer contact to expand non-mortgage a class of business, all the loans they consider involved.

Jing Yu mortgage from March this year to take over some of the short-term loaning business, financial services products (such as some of the agent bank loan products, insurance agents, etc.) are started. In good way of mortgage, from May to help small and micro enterprises began to study finance loans to solve the problem, "but it is not on target too good." Billion-mortgage then consider the analysis of production, transfer of title, or a class gift and property-related ancillary services; addition renovation loans as well as the class, "continue to find gaps in the market." And like Han Hui mortgage company had a class of "fishing out of bounds", "(Central Plains real estate) companies engaged in many a hand linkage, we (mortgage) on the one hand and had also participated in aspects of the business, to help people buy a house beside Recommend referral to Centaline, the corresponding part of the commission to take, "but Mo Jing also admitted that a similar success rate of these cross-border business is not too high.

Mo Jing believes that this year's property market is actually quite normal, "turnover is generally used in the past month was normal turnover of 6,000 units, now generally only around 4000, many buyers have been repressed demand."


For when the property market improves, most mortgage companies have found it difficult peaked. Assistant General Manager陈广雄billion-mortgage have something to look forward to September, October, "to see gold, nine silver ten will get better, if handedly traded fire up, hand transaction will be driven. "

Mortgage companies develop new business

Loaning foreclosure deed: to help pay off the loan the house is not Loaning foreclosure deed, mortgage the house to pay off the loans again.

Agents Financial Services products: such as bank loans of some products, such as unsecured loans, credit loans, agents of some insurance products

Agents and property rights-related businesses: eg analysis of production, transfer of title, grants and other real estate business

Agents used a linkage: Available around the customer to buy a house to earn some commission

Acting small micro-enterprise loans or finance lease services: to help solve the financing difficulties of small and medium micro enterprises or financing your problems.

Mortgage industry business staff salaries constitute

Basic salary: minimum 1,500 yuan / month, generally 1800-2200 yuan / month.

Commission: 10% -25% mortgage payment.