2015-02-06

Lipstick Says Social Mood Ticks Up in Japan

Japanese women wearing brighter shades of lipstick means economy is doing well, study finds
If the economy is on the up, expect Japanese women to be wearing brighter shades of lipstick and to have bolder, thicker eyebrows. But if the nation is in the financial doldrums, they will be wearing more natural tones and pluck their eyebrows pencil thin, according to a new study by cosmetics giant Shiseido.

The report calls on statistics concerning make-up trends that go back 100 years and reflect the numerous ups and downs in the Japanese economy.

......"We believe people are psychologically affected by events going on around them," Shotaro Nagai, a spokesman for Shiseido said. "This research has only been done in Japan, but we believe it would also be applicable in other markets."

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