2014-06-30

Transformers Sell Real Estate

There's been really little interesting news in the Chinese financial press the past few days, the calm before the storm that should kick off tomorrow. Here's a look at how Transformers is being used to market real estate. This is from iFeng's website, in what I assumed is paid promotional advertising. Source: 楼市汽车人!出发! Basically, they are comparing the character in the movie to the real estate. Optimus Prime is the prime real estate.

The movie itself is like a 2.5 hour advertisement, the amount of product placement was over the top for both American and Chinese brands.

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