Chinese online retailers launch price wars

E-commerce price wars escalate in China
Started by Suning in April, the first round of price wars involved major business-to-customer (B2C) retailers including Guomei, Dangdang, TMall, and Jingdong Mall. The second round of wars was waged by Jingdong Mall in June on its founding anniversary.

The third round of price wars is quick on the trigger after Suning announced recently to allocate one billion yuan RMB in August on the occasion of its third anniversary to further compete on price.

The average price cut will be around 30 percent during the sales promotion period, said Li Bin, executive vice-president of Suning.

An employee with Suning Branch in eastern China's Zhejiang Province said the discounts are so attractive that Suning's workers are awaiting to cash in on the opportunity.
Late today, Dangdang announced it was joining the war, which starts tomorrow:

当当李国庆:手机电脑家电全面迎战 (Mobile phones, computers, home appliances, we will meet the enemy everywhere head on)

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