Social Mood: Horror Flick "IT" On Pace for 100M Weekend

The Hollywood Reporter: Weekend Box Office: 'It' Scares Up Record $51M Friday for $100M-Plus Bow
The film adaptation of Stephen King's creepy novel is already shattering numerous records, including landing the biggest opening ever for a horror movie, or for the month of September.

There is nothing clownish about It, which grossed a massive $51 million on Friday from 4,103 theaters for a weekend debut north of $100 million.

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