2014-04-22

Wharf Holdings Cuts Prices in Chengdu

I keep seeing Wharf Holdings in headlines. Management said they wouldn't rule out price cuts and they are aren't. Vanke is expected to cut prices as well in Chengdu.

Chengdu storm Wharf price plummeted 5,000 yuan by the landlord seal the sales department
"Fact-finding second-tier property market," one of a series of reports

Chengdu property developers competing price dire need to return the funds

People Beijing April 23 electricity "Chengdu Washington Shuangnan sets an original 12000, price 9800 yuan / square meter, sent directly to the value of about 200,000 standard parking spaces and furniture." "But also the price of real estate in Chengdu, Poly [ Introduction News ] Ye language will play a minimum 40% ...... "Recently, major Amoy room in Chengdu QQ group where everywhere in the transfer of real estate promotions.

People Finance reporter learned that, following the Agile [ Introduction News ] platinum Nga and positions Kowloon Misono [ News Price apartment Review ] straight down 5,000 yuan / square meter, the Chengdu property market is brewing a new round of price cuts, even Vanke [ Introduction News ] Such developers are ready to price adjustment. Data show that, outside the East Second Ring Road, Chengdu Vanke Golden Hyatt House [ News Price apartment review ] [ News Price apartment review ], has dropped to 10,000 / square meter from 11,500.

Analysis of the industry, with the tightening of bank credit, the purchase of the policy uncertainty to Wharf developers are represented buildup amount, return of funds, "the house harder to sell, developers are in dire straits."

Wharf plummeted 5,000 yuan by the landlord seal the sales department

In early March of this year, the joint development of Agile and Star River south end real estate in Chengdu "Platinum Villas", suddenly announced price cuts. Shimizu house price from the previous 8,800 yuan / square meter fell to 7000 yuan / square meter, hardcover house price direct from the previous 18,800 yuan / square meter, down to 13,000 yuan / square meter, the maximum reduction of nearly 6,000 yuan / square meter.

March 29, hundreds of Kowloon Park Royal warehouse owners shut the sales department, the word "price gouging, and resolutely check out" banner, the main reason for this angered buyers are located in Chengdu Ring Royal Garden Kowloon positions two, three, royal mansion slashed prices up to 5000 yuan / square meter.

However, in February of this year, the real estate but also to 11,170 yuan / square meter price to sell a property owner to buy a house after a month, immediately on the loss of 370,000 yuan.

In this regard, Enbridge Vice Wharf week in an interview, said housing prices in comparison to other requirements "earn" more Wharf seeking "to earn fast." "Not not optimistic about the mainland real estate, to fully sell real estate, but rather follow the market, which is on the strategic business and some real estate and some of the city, perhaps now is the year to see overpaid, perhaps the same product in excess of that region, the future it is difficult to sell one or two years, if the future will determine the price, it will strike first. "

Property aggressive price buy furniture sent to parking

Recently, the National Bureau of Statistics' March 2014 in 70 cities new commercial housing price index "shows, in which Chengdu growth of 0.3%, an increase of 8.3%.

Another set of data provided by Kerry Union Properties display, Chengdu property in transaction size, compared to March 2013, the same period in the area of ​​commercial housing turnover, in March 2014, the overall turnover of the area below the same period last year, down 22%.

In the average transaction price, in March 2014, the overall average price between 9500 to 10,500 yuan / square meter, the overall higher than the same period in 2013. The reason for this analysis, as some developers to increase the intensity of purchase discount, the price the amount of walking, resulting in price drops yuan.

People Finance reporter learned that the price of platinum Agile Royal Garden Villas and warehouse Kowloon Chengdu market is not the case, in the major showings QQ group and real estate online, everywhere in the dissemination of information with discounted rates. Reporters found that many properties with discounts or preferential upcoming Spring Fair grounds, is a discount on the surface, but it is actually a significant price reduction.

A proxy Wuhou Washington Shuangnan,金辉枫still send information such as real estate sales, said: "Wuhou hardcover existing homes, the formal real estate property for 70 years, the sales department direct, tax-free, commission-free original price 12,000 yuan / square meter. The unit, currently introduced 15 sets of one-bedroom special housing, preferential price 9800 yuan / square meter, while the two-bedroom concessions, it is worth nearly 200,000 standard parking spaces and furniture. "

Jinniu in Chengdu OCT Happy Valley next to the more directly hit straight down 150,000 promotional information. The well-known real estate Vanke, also himself, joined the ranks of the price. Data show that the East Gate of Chengdu Vanke Golden Hyatt House, has dropped to 10,000 / square meter from 11,500. Insiders, "Vanke these days and the new price adjustment measures in the pipeline, I believe the price will drop."

Restricted purchase loans affect a substantial price reduction unrealistic

Believes that limiting bank lending remains an important reason for the Chengdu property market price, the industry analysis. Who is responsible for a state-owned bank credit operations Chengdu revealed that the current bank loans for real estate is still in the crunch, not only to limit the amount of the loan, but also on loan ratio strict control that, according to control the number of loans to deposits.

The source said the number of mortgages in the past is to put much money, and now is pressing and hold short of two months to a loan, even a long time, no set number. In terms of lending rates for mortgage offers less and less, most banks for mortgage rates should go up. In addition, the purchase is still not relaxed, uncertainties housing policy has accelerated the developer price run determination.

For the price reflects the property market, the People's Finance during the investigation also found that different. Some people believe that Chengdu ranked eighth in the country GDP, the national rate is only ranked 20, which indicates that demand is still huge in Chengdu, prices great potential.

Analysts believe that the recent price cuts significantly Chengdu property projects, pre-positioning are present in varying degrees too high, so the pricing strategy for the recovery of funds to make the adjustments are normal, but that does not mean the whole Chengdu property market began to enter the downward price trend.

And some developers think of Chengdu, the current policy mix perspective, still not making an overall decline in house prices in Chengdu, individual high-end real estate price, just to be on the market is not affected.

"Chengdu property market has been in a healthy development track, from the point of view of supply and demand are balanced, substantial price cuts are unlikely." Vice president of the China Real Estate Association keung, analysts said the property market in Chengdu profit margins do not have much "water" Therefore a substantial price reduction is not realistic.

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