![[Most Recent Quotes from www.kitco.com]](http://www.kitconet.com/charts/metals/base/copper-d.gif)
This latest drop may be due to investors pricing in this news: 北京杭州等中介封杀搜房网 因每年需付上亿端口费 (Beijing, Hangzhou, etc. Real Estate Agencies Shut Out SouFun Because of High Fees)
On May 28, nine real estate agencies in Hangzhou pulled all their listings from SouFun's website, and this quickly spread to other cities including Beijing. A person from an agency in Beijing said firms have been in discussion with SouFun about cutting prices since the end of the year; the Hangzhou news was these negotiations breaking out into the open.
我爱我家 said it is built its own website to get around costs of ￥500-600 per user, which came to more than ￥100 million per year for the firm.
This portion is key. In the simplest terms, SouFun's business model worked when home sales are steady because new ads quickly replace old ads. With home buyers now limited, agencies are paying over and over again to keep their listings on top and its resulting in a lot of duplicate ads cluttering the site. it's costing agencies money and the return on their ad spending is plummeting.
The so-called search room upgrades, the core is to increase the number of indicators and port package sorting privileges. Every "update packages" on sorting and function will take significant advantage, and the effect of the original low-port package dropped. In this context, the agency in order to maintain the effect does not drop, had to choose a higher priced product packages.
It seems that some intermediaries, because rules of the game by the Soufangwang grasp, as a user enterprises can only follow. This is a single large network platform kidnapped all intermediaries, almost no room for negotiation, regardless of their packaging, in fact a disguised price hikes.
On the other hand, the package upgrade several times more than the number of listings, resulting in a large number of duplicate listings, buyers how much traffic there is no corresponding increase. This false prosperity, making homebuyers face of dazzling information helpless, unable to find suitable housing information, resulting in a buyers find room selection process more difficult and inefficient.
Vice President of 我爱我家 Hu Jinghui said due to the limited number of actual buyers, Soufangwang PC and wireless port package is actually recurring charges. Brokerage network marketing costs increased, but no significant effect on enhancing volume.
I'm unfamiliar with SouFun, but this does not sound like a small problem. The drop in the share price indicates those who knew of this on May 29 considered it a reason to heavily sell. Whether the impact of the news is reflected in the price remains to be seen.
北京杭州等中介封杀搜房网 因每年需付上亿端口费
Recently, Hangzhou 9 intermediary Soufangwang all the listings in the shelf, the contradiction between the agency and the electricity supplier in the open. The number of agency headquarters in Beijing, there is a see-saw in the commercial war. Beijing to set up a chain of family, I love my family, agency Centaline Union, wheat fields of real estate, Century 21 Real Estate agency composed of five negotiating with SouFun. According to the Beijing Union intermediaries an intermediary company said on Friday Soufangwang will develop a variety of demands put forward by an intermediary Alliance program and invited intermediary Union negotiations. "Now the situation was worse than a stalemate, we are always ready for the next frame", a Beijing-based agency official said.
Intermediary shelf imminent
Since May 28, the agency in Hangzhou nine coalition Soufangwang all the listings in the next frame after this incident quickly in other cities fermentation. According to an intermediary in charge of the headquarters in Beijing's introduction, "We demand the search room price, from the end of last year began, and Hangzhou event will open conflict .. We also put some demands, such as we found room to plan."
According to reports, after the Hangzhou event, large intermediary companies have protested to SouFun, which requires package price, daily or monthly payment methods is an important part of the negotiations.
According to informed sources, Soufangwang president Vincent Mo wrote a long letter written安抚伟industry I love my family, Vice President Hu Jinghui , the "core meaning Soufangwang be great customer service is good, but found room high-level and general manager of the entire country Dragon Boat Festival are meeting to discuss the program. " The Soufangwang will develop a plan as soon as possible to negotiate alliances with intermediaries, this event may be the ultimate solution to about 20 this month.
Disputes also make capital markets react quickly. U.S. stocks opened from the U.S. Eastern time at 9:30 on May 29, when on June 5 deadline, the NYSE-listed mainland stocks found room (NYSE: SFUN) shares fell to $ 11.26 from $ 13.37, down over 15.78%. Market capitalization of about 5.3 billion yuan quietly evaporated.
"Every year million port costs"
Real estate agency with long conflict between the electricity supplier, in March of this year, Beijing and Shanghai nine major league intermediary agency composed resist live off of price behavior, and the shelf nine intermediaries Beijing and all the listings in Shanghai. The agency is also aware can not be too dependent on the external network, the official website began to grow as an intermediary, the intermediary also return each Ben, reduce expenses.
"Every year we paid Soufangwang port fees billion, an average of $ 500-600 per port and now we also build their own official website, so we have emboldened the shelf," I love my family said.
Industry insiders said the electricity supplier port is a channel to attract tourists, to form a transaction, or the need to visit the store, so the electricity supplier is not the monopoly of the only channel listings, but for electricity providers, it is more reliance on port charges The.
Industry downturn exacerbated contradictions
In fact, the root causes of conflict, nothing more than this year's Beijing second-hand housing market downturn, contradiction and SouFun package cost between rising again.
Statistics show that this year, second-hand housing market as a whole at low levels. May, 6929 in Beijing second-hand housing units were traded, turnover fell by 9% last month, compared with the same period last year fell 5.5 percent, below the volume continuous February 8000 sets. This is Beijing second-hand housing intermediary results of operations is undoubtedly a heavy blow.
According to insiders, Beijing second-hand housing turnover 9000 is the industry's breakeven point sets. And this year, the Beijing second-hand housing market has been unable to break through 9000 sets, the whole industry is currently in a loss.
The electricity supplier industry revenue has been steadily rising. SouFun results, 2010 found room to help (SouFun hand housing product) distribution system is only $ 40.4 million revenue, Soufangwang housing rental information dissemination revenues has reached $ 161.5 million during 2013. This development in 2008 after forming a network broker products achieved in the fourth year of explosive growth. One quarter of this year, found room to help the listings posted revenue of $ 42.1 million, and $ 26.8 million for the same period last year an increase of 57.1%.
Business electricity suppliers rely on second-hand housing agency, but in second-hand housing industry and the electricity supplier industry performance contrasts huge case, the electricity supplier price rise, not fall, this approach allows the agency to accept, finally come out against the collective.
Controversy
Frequent price hikes push new disguise?
It is understood that second-hand housing Web search platform, most of the packages using the port to charge the agency model, you need to brokers in the background through the issuance of rules found room and other network platform developed in the foreground show it to buyers. In order to occupy a "favorable terrain", the broker had to refresh methods such as high-frequency updates.
The so-called search room upgrades, the core is to increase the number of indicators and port package sorting privileges. Every "update packages" on sorting and function will take significant advantage, and the effect of the original low-port package dropped. In this context, the agency in order to maintain the effect does not drop, had to choose a higher priced product packages.
It seems that some intermediaries, because rules of the game by the Soufangwang grasp, as a user enterprises can only follow. This is a single large network platform kidnapped all intermediaries, almost no room for negotiation, regardless of their packaging, in fact a disguised price hikes.
On the other hand, the package upgrade several times more than the number of listings, resulting in a large number of duplicate listings, buyers how much traffic there is no corresponding increase. This false prosperity, making homebuyers face of dazzling information helpless, unable to find suitable housing information, resulting in a buyers find room selection process more difficult and inefficient.
Vice President Albert I love my family, said Hu Jinghui, due to the limited number of actual buyers, Soufangwang PC and wireless port package is actually recurring charges. Brokerage network marketing costs increased, but no significant effect on enhancing volume.
As for how to deal with this incident, Soufangwang public relations department did not respond.
Currently Beijing, the Albert I love my family, chain of family property, real estate and other wheat fields and several companies are SouFun negotiation. Prior to June 20, if the above Soufangwang no real action to address these issues, cause I love my home in Beijing to promote a second-hand housing will stop cooperation with SouFun.
- Albert I love my family Hu Jinghui, vice president
SouFun brokerage firms and conflict, it is normal market behavior. As a brokerage firm, when the market situation is not good naturally want to get some profit sharing, but it takes time to realize the wishes of both parties agreed. As regard Association, hopes the two sides can successfully negotiated settlement.
No comments:
Post a Comment