2014-09-10

Large Developers Start Swinging Axes in the Housing Market

As expected, the large developers are striking first and striking hard. In Chongqing, Vanke has slashed prices up to 30% on some projects. One analysts described Vanke as the one who always shoots first, breaking the deadlock in the market. Buyers will be cautious to step in until others follow now. The author of the article asks, how would you feel if you bought on Thursday, the day before the price cut?

A better question is what do you do if you're a small developer who needs to recoup capital?

iFeng: 万科再成降价“先锋” 业主称重庆两项目单价跳水两千



This year's Mid-Autumn Festival, Chongqing, China Vanke [ Introduction News Hundreds owner] West's nice not pleasant. They day before the Mid-Autumn Festival to rights in this particular way. "Reunion" Vanke sales center in Chongqing West project, just buy the house to drop two or three thousand dollars, which is obviously so that they can not accept.

"On Friday (September 5) suddenly price 3000 yuan / square meter, and now the price is 7500 yuan / square meter, while in October last year when I signed, the price is more than ten thousand yuan per square meter, while in price about a week ago, the average price is close to 10,000 yuan / square meter. "day to go with sales offices in Chongqing Vanke activist Wang Xicheng owners told reporters that day probably activist involved in the project have over 150 households owners.

Reporters learned that the project is located in Chongqing, Chongqing, China Vanke West Jiulongpo, with refined decoration , monitoring data in accordance with a number of real estate sites, the project is currently average selling price of 9,800 yuan / square meter.

"Our prices are really made adjustments, now project average selling 7500 yuan / square meter, a drop of two or three thousand dollars. Prices before the price is really about yuan per square meter compared to before." Vanke Chongqing West Project of a sales staff confirmed to reporters.

"A lot of us went to the owners signed center in Chongqing, China Vanke, some owners require to say, some owners require make up the difference, some owners require check-out , but it is the owners responded Vanke market behavior, should be borne by the buyers themselves risks and losses. "Ms. Wang said," This kind of response we certainly can not accept too many prices diving, are the hard-earned money, some owners signed only every few days time, the price per square meter difference of two or three thousand dollars Vanke too lacking sense of responsibility. "

In fact, Vanke in Chongqing began to cut prices, but also far more than Vanke West project, according to People's Daily reporter was informed in Chongqing, China Vanke Vanke Golden Joy [ News Price Unit Reviews ] [ latest news Price Unit Reviews ] projects have been in nine May 6 announced price cuts.

"Now the price of gold dropped to about Joy Project 8000 yuan / square meter, the minimum is 7,900 yuan / square meter. Though listing price is only 10-20 layers, but also to cover a very wide listings." Chongqing Vanke Golden Joy of a sales staff told reporters, "before the project is indeed to sell about 1 yuan / square meter, a drop of around about 2000 yuan / square meter of it, and price adjustments Vanke West project together."

Reporters also learned that Vanke Golden Joy rough housing project, the current price is displayed in various real estate websites are still about 9900 yuan / square meter.

In addition, Chongqing, China Vanke Vanke Golden West projects and projects are Joy told reporters that the two projects price adjustment, not a holiday promotions, but a price adjustment, so in the coming period, the price of the two projects there will not be much of a change.

"After the West Vanke cut prices, turnover is really immediate. Announced price cuts in the evening, the project was signed more than 100 units, at lower prices after two days, the cumulative already sold more than 200 sets of the." Chongqing Vanke Wang Xicheng project owners Ms. case told reporters, "In the future West Vanke cut prices, the sales office has been busy these days."

"Decline and no owners and sales staff said so much, and if the price calculated in accordance with built surface, then this is the most preferential 750 yuan / square meter, folding replaced kit price is probably more than 900 yuan / square meter, but The promotional efforts Vanke West project is relatively large. "Vanke Chongqing, a responsible person, said the company's response to reporters," but this is not the full price adjustment, but a Mid-launched 'Amoy room section' activities targeting, Chongqing is China Vanke all different items in the sale section listings, listing various preferential involvement activities. "

Reporters from the Chongqing online real estate query data and real estate information learned signing, Chongqing, China Vanke Xicheng current total number of 1,500 units, the current state of the display can be sold for 385 housing units, while Chongqing Vanke Golden Joy Item Display sale listings 607 sets.

In fact, Vanke's property prices in the ranks of the country, it seems always to play "Big Brother lead" role, in this year, Vanke in Hangzhou , Beijing and various regional projects nationwide have appeared signs of loosening price.

"Vanke in the national market and developers, the Vanke always shoot first butterfly wings." One analyst with policy advice to reporters analysis, "the second half of a lot of the major difficulties faced by developers is to inventory, so price adjustment is necessary means, Vanke will always be the first to break the deadlock. "

Another remind the industry, Vanke overwhelmed done two projects in Chongqing, price adjustments, may not be the individual cases, the price may be more involved in regional and projects, but also very likely to cause other developers to price adjustment linkage effects.

"Uniform prices or price arrangements Vanke does not exist, the company's strategy is to actively sold, while actively strengthen inventory to in principle positive sales around the company will develop appropriate marketing strategies based on the specific circumstances of the local market." A person's response to reporters, said Vanke Group, China Vanke all items in the sale were not because of promotional activities and reduce development quality.

In addition, the reporter noted that these two days, Chongqing, China Vanke project price news has caused the market concerned, one of the owners express protest microblogging has been forwarded thousands of the public.

Reporter Commentary

The price must be psychologically prepared

The same old tune, "market risk, buyers need to be cautious," especially in the real estate market down cycle.

In the circumstances, the buyers who can understand the move. Imagine, if you buy a house on Thursday when the price is 10,000 yuan / square meter, the results of Friday's signing yesterday opened his eyes prices jump in water three thousand [ latest news Price Unit Reviews ] estimated who will be wearing pajamas, carrying bench went to the sales office rights, after all, hard-earned money.

To reason, the developers of the price move is normal market behavior. For developers, the normal market price adjustment is allowed, companies have the right to adjust the price of their product development. The difference is that in different ways developers cut prices on treatment choices, including the timing and magnitude of price adjustments.

The current market situation is not clear, price fluctuations and volatility is inevitable thing, once again remind buyers, the price adjustment is still the market behavior, in line with the spirit of the background of the contract, the buyers value of the house is bound to bear the risk of breakage . So, before you buy a house buyers, the heart must be "Puer" including prices if the price of the share of psychological preparation. General merchandise can price, the house is also a commodity.

No comments:

Post a Comment