12 Instant Starbucks coffees for $9.95 It's a double dose of pessimism: its a lot cheaper, and you drink it at home.
Disclosure: I have puts on Starbucks.
德外长告诫:不要过分依赖中国
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德国外长贝尔伯克日前接受澳大利亚采访时对中国的贸易计划以及各国对中国过于依赖感到担忧。德新社称,贝尔伯克希望通 […]...
Could you explain why SBUX's new Via line indicates a "double dose" of pessimism?
ReplyDeleteIt's cheaper, so it's a sign of the general deflationary trend.
ReplyDeleteSecond, instant coffee is made at home or the office. Going out for coffee may be something of a positive mood, whereas staying in.
While Via may be slightly bullish for Starbucks in that it fits changing tastes, those changes seem to be part of the overall negative swing in public mood.
I didn't think of it in a socionomic sense until I saw Instapundit's comment:
"THIS SEEMS LIKE SOME SORT OF PROFOUND CULTURAL SHIFT"