2011-05-09

Firefox in Indonesia

Mozilla Building on Firefox's Dominant Share in Indonesia
Community groups in eight cities and drawing about 1,000 tech-savvy volunteers, with more expected, are meeting this month to brainstorm ways Firefox can be further localized, said Gen Kanai, Mozilla's contributor engagement director for Asia.

They will do some of the work themselves in line with Mozilla's tradition of using inputs from its users, Kanai said.

Mozilla wants that input so it can retain the high market share that Firefox already has in the country. Web statistics company, StatCounter, puts the share at 75 to 80 percent, the browser's highest in Asia. The worldwide share of Firefox, which competes with Internet Explorer and Google Chrome, is just over 30 percent.

Outreach matters because technology spreads fast by word of mouth in Indonesia, a possible cause of Firefox's market share, Kanai said. Technology favorites can also lose ground very fast in the country, as was seen in the mobile phone market, he added.

Mozilla does not fully understand why Firefox has caught on in Indonesia, Kanai said. But analysts and users say local Web developers benefit from Firefox's do-it-yourself plug-ins and extensions, which other browsers may not offer except for fees that not everyone in the developing nation of 238 million can afford.
It looks as though Firefox became popular by sheer luck or circumstance, but this effort should help them secure a position in an economy growing in importance.

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