People's Daily: A Home Is More Important Than The Price; The Rise of Smart Homes

To stimulate demand and improve, developers must re-focus on the house itself, so that real estate return "room" as the first word

Imagine what home scene: the car into the basement, residential elevator down automatically wait; no dig the key, the door just recognition, the lights turn on automatically when the household, the family immediately adjust the temperature and humidity to the most suitable for your comfort, entertainment system according to your interest in the program prompted the latest, kitchen system is based on your day intake of calories and nutrition structure, provide estimates Dinner ......

This is not the American science fiction film in the future of the world, but the current Chinese real estate sector is a hot cooked meal - the smart home. Just last May, the property market pick up signs of obvious, but the real estate bigwigs did not slow down the pace of a breakthrough in transition. Vanke, Fang Xing, Huayuan, Poly have embraced the "Internet +", from residential to community build "smart butler." Today, real estate has fallen innovation and upgrading project from concept, really a bit both "Hanposangzi" and "throw off the arm" flavor.

"Poor people want change," the depth adjustment to long-term property market last year, "Hanlaobaoshou," the real estate business have sounded the alarm. Over the past decade, demand for the purchase of long-term accumulation of people focus on the outbreak, while residential construction and relatively long period, resulting in a market in short supply. In this market environment, prices exceed the characteristics of land, housing functions, support services and other elements of the transaction become the most consumer concern. However, when the Chinese household has more than one set of housing, homes for sale nationwide area there are more than 600 million square meters, "take to the king" and "high turnover" These are practical, are used to business secrets would be difficult again industry growth Fuji magic. Last year, a discount real estate is not uncommon, as Wenzhou, even a "cut price", the market reaction is perturbed. Visible, supply and demand, once reversed, the price war is not very muddled.

In other words, when the Chinese market from absolute shortage of housing supply and demand balance towards local surplus stage, needs of the people is not the same, the dynamic growth of the industry inevitable conversion. In the past, we seek to live on their own homes, live in a big house. Now most of the purchasing power of consumers already own a home, the price and then offer it is difficult to purchase lower than the current cost, not to mention as to strengthen land resource constraints, future home to costs can not be reduced, which is not willing to shrewd businessman "to lose money earned crying. " Therefore, to stimulate improvement of demand, developers have to refocus the house itself, so that real estate return "room" for the first word of the essence, provide real pleasant, convenient and more comfortable living environment, personalized housing space.

The future market, the house is more worthy of attention than the price. Developers are now embracing the "Internet +" in essence is through the big data to create a more livable dwelling. This effort is not only innovative, but also in makeup. Since the last century since the late 1990s, small TV, phone, large cars, trains, China's industrial products intergenerational change, let the people get benefits, more support the continued rapid growth of the Chinese market. Compared to ten years ago and we can build a house today, in addition to height, facade there is a change, there is no essential difference, and even some extensive quality problem still common. Change the industry, grasp disruptive innovation, providing specialized products more suited to market needs, this is a buyer's market from a shortage into the economic, industrial second leap of space, is the key to business survival, not open around the real estate industry, It becomes obvious.

Perhaps today, many people still do not understand the real estate and the Internet combine to produce what kind of chemical reaction, however, conservatives perish, innovators survive, this is the golden rule of all industries. If the Internet can make the house more to our mind, no matter how developers conduct marketing, we all wish to see.

iFeng: 人民日报：房子比房价更值得关注