Guangdong Development Slashes Prices; Homeowners Lock Gate to Prevent Sales

A property in Guangdong that sold for between ￥16,000 and ￥21,000 per sqm was cut to ￥9800 to ￥12,500 per sqm, or 40% off. Existing homeowners were so angry that they locked the gate of their development and did not allow and sales people or customers access. This didn't stop sales though, with about 75% of the units available already sold. One man who paid ￥16,000 per sqm in 2012 is angry that more attractive riverside apartments were not on sale back then, and now they are being sold at a much lower price. The gate of the development is blocked by police and homeowners; homeowners check every person's identity card to make sure they are residents before letting them in. Sales agents have resorted to using nearby restaurants as sales centers.

The reporter contacted the company by phone, finding the discussion of this property's price cut was taboo. They only said that the price was cut ￥1000 or ￥2000 yuan to make up for some poorly done or unfinished furnishings. One agent said that actually the homes were bought by a large company who planned to use the homes as part of a benefits package for workers, but the firm ran into a cash crunch and it was they who dumped the property. However, the properties have never been registered, which makes this story suspicious. Another developer said that their land costs are about ￥5800 to ￥6000, and they need to add another ￥5000 for construction costs, they are basically selling the homes at cost.


广州一楼盘降价刺激老业主 封闭小区禁止看房客

Exactly how the property market trend is the recent focus of attention. Recently, the price of 16,000 to 21,000 yuan for the Asian Games Town Hill Bay project suddenly sale, sold at 9800-12500 yuan. Lead to a backlash old owners, salespeople and closed cell ban tenant looking into. However, these measures are difficult to stop the showings of enthusiasm, housing sales prices have rebounded significantly in just three days over 70 suites source for the sale of three quarters.

Wu old owners told this reporter yesterday reflect the real estate from May 30 to start the sudden price cuts, part of the price to 9,800 yuan to sell the house, and some toward the position better house price to 12,500 yuan sales.

"Listen salesman said they got instructions are shipped as soon as possible, within three days of completion of the sale must be over 70 suites source, if the sale is not ideal, there may be a good apartment house price to 9,800 yuan to sell." Wu said.

This old owners sit back

This news obviously stimulated cell old owners. "We joked Tyrant lived in the street." Chen said residential property owners, he in 2012 to more than 16,000 yuan per square meter price to buy a house, when some good apartment near the river does not sell, Now the house is close to the river than selling his house but also a lot cheaper, and he was not willing.

The old owners of this can not be reconciled, the decision to ban sales and showings enter the cell. Yesterday, the reporter saw in the cell door, in addition to the security community, there are a large number of property owners and police presence to maintain order, the owners out of district officers for strict identity verification, no residential property owners card shall not be allowed to enter. A white Audi car parked at the door, stood before the car owners to let through, Audi delivered.

Despite every effort to prevent the old owners of real estate sales, but sales are still members of the nearby restaurants and use to communicate showings, restaurants temporarily became a "sales center." Seller Liu told reporters after the building price, sales better. Reporters saw the pin control table, three quarters of the listings have been crossed out, which means that people are buying. "This is the price of cabbage." Liu said, but showings guests flocked to the evening of May 31, he was to bring people to wait until 12 o'clock at night showings. It is reported that unit sales of 9,800 yuan house ideal, most of the rest of the current 12,500 yuan price of the house.

Not used to sell listings

Why house prices will plunge? Reporters who dialed the telephone sales center, the staff on the phone seems to be taboo to talk about the sale of Hill Bay. Staff said that the real estate is some price cuts for the decoration of their marketing and toward the poor house, but the price cut is not obvious, only 1,000 yuan to 2,000 yuan.

Reporters saw the sale of real estate is almost the entire sell better than a cell toward some real estate. Liu salesperson gives another explanation, he said, these houses were originally to a large customer orders, ready to distribute as a corporate welfare housing, but recently the company encountered a number of things, much-needed cash, so commissioned sales who sell houses.

But people understand is that these houses are not to second-hand house for sale, all primary housing, housing has never been registration. Meanwhile, for the price, the salesman is to participate in the official statement given by the electricity supplier 30,000 300,000 Less activities, as long as buyers pay 30,000 yuan, will be able to deduct based on the original $ 300,000 to get the preferential price calculated is 9,800 yuan per square meter.

Land developers are five fairly powerful coalition of real estate, land total price of 25.5 billion yuan, the floor price went to about 5800-6000 yuan. Anonymity of real estate executives said, developers need to add 5,000 yuan to protect the mountain bay this price is the cost price of the basic premium. If the sale is profit and corporate behavior, it is necessary to get the five developers recognition.